Joel Hladecek has over 20 years experience pioneering advanced creative solutions and strategies in new and emerging mediums – from Fortune 500 Interactive marketing solutions to virtual reality theme-park rides.
Joel is currently heading creative efforts of a new Interactive Television start up, launching in April 2009.
Co-founder of Red Sky Interactive, an interactive marketing firm launched in 1993, Joel served as Chief Creative Officer- leading the company to become the 3rd most awarded Interactive marketing firm in the world. While at Red Sky, Joel led development of many Internet firsts, including the Internet’s first interactive ad banner (HP Pong), the first intentional examples of viral marketing (Absolut DJ, Miller Beer Pager, Nike Digital Video), first ever web sites for Nike, Wells Fargo, Sapient, Intuit, Dreyfus, and many others.
Additionally, Joel is co-founder and inventor of an entirely new wireless, in-store ad medium (Modstream), co-founder of Harmony Digital Media Consortium, a firm that supports the country’s largest non-profit youth organizations through the sale of digital content, co-founder of MultiTouch,LLC, an emerging software development firm, founder of iRingPro.com, developers of alternative ringtones for professionals, and served as Managing Partner of Innovation at PHD Media.
Joel has also designed and directed ride-films for virtual reality motion simulators in theme parks across the country, including Sea World Florida, MGM Theme Park Las Vegas, Busch Gardens Williamsburg, Pier 39 San Francisco, IMAX Theaters, and numerous other venues around the world.
His specialties include: Creative leadership & innovation – Interactive theory, direction, and design – Media convergence solutions – creative team building & management – and actually making things… with his hands… and sometimes a computer.