Comments on: HP PONG: Advertising’s Atom Smasher

By: AdBlock Works Like Magic, Ad Agencies Collectively Wet Selves

AdBlock Works Like Magic, Ad Agencies Collectively Wet Selves — Tue, 29 Nov 2011 22:10:42 +0000

[...] ad industry should have understood this fact a decade ago and spent the last 10 years developing authentic models for advocating a client’s [...]

By: Branded Applications – Why Traditional Advertising Agencies Will Never Get Them « schematic

Sun, 06 Feb 2011 04:16:43 +0000

[...] Silverstien & Partners hired Red Sky Interactive to develop what could be considered the world’s first branded application – a web banner based version of the old skool classic Pong for Hewlitt Packard (HP). The [...]

By: Small Experiences | Inventing Interactive

Small Experiences | Inventing Interactive — Mon, 16 Aug 2010 18:45:24 +0000

[...] when back in 1996, using just 12k of code, Red Sky created HP Pong — the first interactive banner ad. HP [...]

By: mobile banners | Applied Design Group

mobile banners | Applied Design Group — Tue, 02 Feb 2010 00:24:11 +0000

[...] (More on the Pong banner here.) [...]