In 1996, at Red Sky Interactive, in partnership with a rebellious band of talented individuals, I developed the HP PONG Banner Ad: the first interactive banner ad on the net, and the web’s first example of “rich media”. But behind the scenes, that banner was an atom-smasher, revealing the very principles of interactive advertising- and sweeping industry changes yet to come. [click to continue…]
innovation
HP PONG: Advertising’s Atom Smasher
by Joel Hladecek
The Digital Dark Ages
by Joel Hladecek
I have been developing Interactive work for over 15 years, and sadly, my son may never see any of it. That’s because we are living in what future generations will undoubtedly call: The Digital Dark Ages.
